We’ve noticed a few cases of shrinking portions here on CheapEats, and our readers have also commented on the same. It’s a simple but sneaky trick played by food retailers and producers: the price stays the same but the portion becomes smaller.
The Irish consumer blog Value Ireland has written about the practice again, naming and shaming Costa Coffee for skimping on their club sandwiches. Value Ireland refers to a few different articles on the subject, which all offer some advice: keep an eye on portion sizes, check the per kilo price when you’re buying goods in a supermarket, and don’t be afraid to mention it if your favourite sandwich suddenly shrinks in size.