Cheap(ish) Booze for Christmas?

The spirit of Christmas. Image from www.sxc.hu.
The spirit of Christmas. Image from www.sxc.hu.

Like many people, I’ll be looking to buy a few bottles of sweet, sweet booze for Christmas.  I only need to pick up a few for gifts and for the house, and don’t have a large enough order to warrant a trip to the North.  While doing some shopping in Dublin city yesterday I was hoping to pick up some bottles and get a few decent deals. Surely the supermarkets here must be offering good deals on booze, I thought to myself, in order to tempt people not to cross the border?

Tesco in the Jervis Centre had flashy signs on many of the name brand bottles, offering €2 off here, €3 off there.  Not too bad, but the shelves were pretty depleted and even in that large store, they didn’t have the brand I was looking for. My next stop was Dunnes on George’s St, which had precisely zero offers on its tiny selection of whiskeys and other bottles.  It is quite a small shop, to be fair, and I haven’t written them off completely yet.  But on their website, they only list wine offers, so it’s not looking too promising.  Has anyone seen any good deals on strong booze for Christmas?

Even the helpful Boards.ie Bargains Thread doesn’t have anything (although there seem to be plenty of beer offers out there if you’re interested).  Is this an insurmountable problem due to alcohol duty in Ireland?  Any retailers out there feel like giving us the inside scoop on the profit margin on a bottle of whiskey?  I’m not a brand name fiend by any means, but giving a bottle of off-brand mystery gin from Aldi or Lidl isn’t really an option for a Christmas present.  Gotta keep it classy, y’all.