More price cuts. Earlier today, SuperValu implemented long-term price reductions across its 194 stores. The cuts mean that the cost of an average weekly trolley of goods falls by €30 from €129.96 to €98.56, a drop of 23%.
SuperValu’s cost reductions will not impact on their use of Irish suppliers or producers, who provide 75% of all products on their shelves. When I was chatting to Irish food producers at Bloom in the Park a few weeks ago, I noticed that they consistently praised SuperValu for giving their products a chance and for being generally supportive. Any food producer can approach their local SuperValu franchise and ask if it will stock their products.
SuperValu have provided a table to highlight some of their price cuts. Will any of these make a difference to you? Would it make you more likely to shop at SuperValu? Let us know what you think.
WAS NOW
| SV Own Brand Milk 2ltr |
1.65 |
1.49 |
| Nice Price Bread 800g |
0.60 |
0.55 |
| Mc Cain Home Fries Crinkle Cut 1.5kgs |
4.69 |
2.59 |
| Birds Eye Cod Fillet Fingers 10s |
3.23 |
2.74 |
| Coca-Cola 2ltr |
1.99 |
1.79 |
| Colgate Total Plus Whitening 100ml |
3.10 |
2.49 |
| Flora Pro Activ 500g |
6.30 |
4.75 |
| Johnsons Baby Lotion 300ml |
3.57 |
2.19 |
| Johnsons Baby Powder 500g |
2.75 |
1.89 |
| Lynx Shower Gel Africa 250ml |
3.69 |
2.45 |
| Nescafe Gold Blend Coffee 100g |
4.21 |
3.06 |
| Sqeez Orange Juice 1ltr |
1.64 |
1.55 |
| Sure Aerosol Deodorant Crystal 150ml |
3.09 |
2.15 |
| Surf Powder 30 Scoop Sunshine 2.85kgs |
9.23 |
5.56 |
| Kit Kat Chunky 5pk |
2.10 |
1.34 |
| Gillette Mach 3 Blades |
11.04 |
8.45 |
| SuperValu Quality Irish Striploin Steak 500g |
12.45 |
9.99 |