I leave the country for two weeks. Two weeks, and the curse of the new improved recipe strikes again.
I used to love the Natural Confectionary Company’s Unbearables, eating all the purples to get them out of the way, and hoarding all the yellow and greens. Then, I come back from India, and they’ve ditched the best flavours – out with the yellow, banana flavoured sweet; in with a very dull, yellow, lemon jelly. The green got booted out altogether.
I was sad, but I did manage to buy about 15 bags of sweets during the changeover. In fairness, the new improved sour Jelly Squirms go some way to making amends.
They change the recipe of foods all the time: when Starburst merged lemon and lime and brought in blackcurrant, when Skips changed the recipe, and most notoriously, Coca-Cola. My dad, who has worked in the food industry for many years, claims its a cost cutting measure, and that cheaper ingredients are often being substituted.
What foods have they ruined for you?